s The Forces Against Health in Australia | I2P: Information to Pharmacists - Archive
Publication Date 01/07/2014         Volume. 6 No. 6   
Information to Pharmacists

Editorial

From the desk of the editor

Welcome to the July 2014 homepage edition of i2P (Information to Pharmacists) E-Magazine.
At the commencement of 2014 i2P focused on the need for the entire profession of pharmacy and its associated industry supports to undergo a renewal and regeneration.
We are now half-way through this year and it is quite apparent that pharmacy leaders do not yet have a cohesive and clear sense of direction.
Maybe the new initiative by Woolworths to deliver clinical service through young pharmacists and nurses may sharpen their focus.
If not, community pharmacy can look forward to losing a substantial and profitable market share of the clinical services market.
Who would you blame when that happens?
But I have to admit there is some effort, even though the results are but meagre.
In this edition of i2P we focus on the need for research about community pharmacy, the lack of activity from practicing pharmacists and when some research is delivered, a disconnect appears in its interpretation and implementation.

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Newsflash Updates for July 2014

Newsflash Updates

Regular weekly updates that supplement the regular monthly homepage edition of i2P. 
Access and click on the title links that are illustrated

Comments: 1

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Feature Contribution

Woolworths Pharmacy - Getting One Stage Closer

Neil Johnston

It started with “tablet” computers deployed on shelves inside the retailer Coles, specifically to provide information to consumers relating to pain management and the sale of strong analgesics.
This development was reported in i2P under the title Coles Pharmacy Expansion and the Arid PGA Landscape”
In that article we reported that qualified information was a missing link that had come out of Coles market research as the reason to why it had not succeeded in dominating the pain market.
Of course, Woolworths was working on the same problem at the same time and had come up with a better solution - real people with good information.

Comments: 5

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Intensive Exposition without crossing over with a supermarket

Fiona Sartoretto Verna AIAPP

Editor's Note: The understanding of a pharmacy's presentation through the research that goes into the design of fixtures and fittings that highlight displays, is a never-ending component of pharmacy marketing.
Over the past decade, Australian pharmacy shop presentations have fallen behind in standards of excellence.
It does not take rocket science - you just have to open your eyes.
Recently, our two major supermarkets, Woolworths and Coles, have entered into the field of drug and condition information provision - right into the heartland of Australian Pharmacy.

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The sure way to drive business away

Gerald Quigley

I attended the Pregnancy, Baby and Children’s Expo in Brisbane recently.
What an eye and ear opening event that was!
Young Mums, mature Mums, partners of all ages, grandparents and friends……...many asking about health issues and seeking reassurances that they were doing the right thing.

Comments: 1

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‘Marketing Based Medicine’ – how bad is it?

Baz Bardoe

It should be the scandal of the century.
It potentially affects the health of almost everyone.
Healthcare providers and consumers alike should be up in arms. But apart from coverage in a few credible news sources the problem of ‘Marketing Based Medicine,’ as psychiatrist Dr Peter Parry terms it, hasn’t as yet generated the kind of universal outrage one might expect.

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Community Pharmacy Research - Are You Involved?

Mark Coleman

Government funding is always scarce and restricted.
If you are ever going to be a recipient of government funds you will need to fortify any application with evidence.
From a government perspective, this minimises risk.
I must admit that while I see evidence of research projects being managed by the PGA, I rarely see community pharmacists individually and actively engaged in the type of research that would further their own aims and objectives (and survival).

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Organisational Amnesia and the Lack of a Curator Inhibits Cultural Progress

Neil Johnston

Most of us leave a tremendous impact on pharmacies we work for (as proprietors, managers, contractors or employees)—in ways we’re not even aware of.
But organisational memories are often all too short, and without a central way to record that impact and capture the knowledge and individual contributions, they become lost to time.
It is ironic that technology has provided us with phenomenal tools for communication and connection, but much of it has also sped up our work lives and made knowledge and memory at work much more ephemeral.

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Academics on the payroll: the advertising you don't see

Staff Writer

This article was first published in The Conversation and was written by Wendy Lipworth, University of Sydney and Ian Kerridge, University of Sydney
In the endless drive to get people’s attention, advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In this Native Advertising series we find out what it looks like, if readers can tell the difference, and more importantly, whether they care.
i2P has republished the article as it supports our own independent and ongoing investigations on how drug companies are involved in marketing-based medicine rather than evidence-based medicine.

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I’ve been thinking about admitting wrong.

Mark Neuenschwander

Editor's Note: This is an early article by Mark Neuenschwander we have republished after the soul-searching surrounding a recent Australian dispensing error involving methotrexate.
Hmm. There’s more than one way you could take that, huh? Like Someday when I get around to it (I’m not sure) I may admit that I was wrong about something. Actually, I’ve been thinking about the concept of admitting wrong. So don’t get your hopes up. No juicy confessions this month except that I wish it were easier for me to admit when I have been wrong or made a mistake.
Brian Goldman, an ER physician from Toronto, is host of the award-winning White Coat, Black Art on CBC Radio and slated to deliver the keynote at The unSUMMIT for Bedside Barcoding in Anaheim this May. His TED lecture, entitled, “Doctors make mistakes. Can we talk about it?” had already been viewed by 386,072 others before I watched it last week.

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Dispensing errors – a ripple effect of damage

Kay Dunkley - BPharm, Grad Dip Hosp Pharm, Grad Dip Health Admin, MPS, MSHPA

Most readers will be aware of recent publicity relating to dispensing errors and in particular to deaths caused by methotrexate being incorrectly packed in dose administration aids.
The Pharmacy Board of Australia (PBA), in its Communique of 13 June 2014, described a methotrexate packing error leading to the death of a patient and noted “extra vigilance is required to be exercised by pharmacists with these drugs”.
This same case was reported by A Current Affair (ACA) in its program on Friday 20 June
http://aca.ninemsn.com.au/article/8863098/prescription-drug-warning

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Take a vacation from your vocation

Harvey Mackay

Have you ever had one of those days when all you could think was, “Gosh, do I need a vacation.”
Of course you have – because all work and no play aren’t good for anyone.
A vacation doesn’t have to be two weeks on a tropical island, or even a long weekend at the beach. 
A vacation just means taking a break from your everyday activities. 
A change of pace. 
It doesn’t matter where.
Everyone needs a vacation to rejuvenate mentally and physically. 
But did you also know that you can help boost our economy by taking some days off? 
Call it your personal stimulus package.

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Explainer: what is peer review?

Staff Writer

This article was first published in the Conversation. It caught our eye because "peer review" it is one of the standards for evidence-based medicines that has also been corrupted by global pharma.
The article is republished by i2P as part of its ongoing investigation into scientific fraud and was writtenby Andre Spicer, City University London and Thomas Roulet, University of Oxford
We’ve all heard the phrase “peer review” as giving credence to research and scholarly papers, but what does it actually mean?
How does it work?
Peer review is one of the gold standards of science. It’s a process where scientists (“peers”) evaluate the quality of other scientists' work. By doing this, they aim to ensure the work is rigorous, coherent, uses past research and adds to what we already knew.
Most scientific journals, conferences and grant applications have some sort of peer review system. In most cases it is “double blind” peer review. This means evaluators do not know the author(s), and the author(s) do not know the identity of the evaluators.
The intention behind this system is to ensure evaluation is not biased.
The more prestigious the journal, conference, or grant, the more demanding will be the review process, and the more likely the rejection. This prestige is why these papers tend to be more read and more cited.

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Dentists from the dark side?

Loretta Marron OAM BSc

While dining out with an elderly friend, I noticed that he kept his false tooth plate in his shirt pocket. He had recently had seven amalgam-filled teeth removed, because he believed that their toxins were making him sick; but his new plate was uncomfortable. He had been treated by an 'holistic dentist'. Claiming to offer a "safe and healthier alternative" to conventional dentistry, are they committed to our overall health and wellbeing or are they promoting unjustified fear, unnecessarily extracting teeth and wasting our money?

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Planning for Profit in 2015 – Your key to Business Success

Chris Foster

We are now entering a new financial year and it’s a great time to reflect on last year and highlight those things that went well and those that may have impacted negatively in the pursuit of your goals.
It's also a great to spend some time re-evaluating your personal and business short, medium and long term goals in the light of events over the last year.
The achievement of your goals will in many cases be dependent on setting and aspiring to specific financial targets. It's important that recognise that many of your personal goals will require you to generate sufficient business profits to fund those aspirations

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ReWalk™ Personal Exoskeleton System Cleared by FDA for Home Use

Staff Writer

Exoskeleton leader ReWalk Robotics announced today that the U.S. Food and Drug Administration has cleared the company’s ReWalk Personal System for use at home and in the community.
ReWalk is a wearable robotic exoskeleton that provides powered hip and knee motion to enable individuals with Spinal Cord Injury (SCI) to stand upright and walk.
ReWalk, the only exoskeleton with FDA clearance via clinical studies and extensive performance testing for personal use, is now available throughout the United States.

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Attracting and Retaining Great People

Barry Urquhart

Welcome to the new financial year in Australia.
For many in business the past year has been described as a challenging period.
Adjectives are a key feature of the English language.  In the business lexicon their use can be, and often is evocative and stimulate creative images.  But they can also contribute to inexact, emotional perceptions.
Throughout the financial pages of newspapers and business magazines adjectives abound.
References to “hot” money draw attention and comment.  The recent wave of funds from Chinese investors, keen to remove their wealth from the jurisdiction and control of government regulations is creating a potential property bubble in Australia.

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Updating Your Values - Extending Your Culture

Neil Johnston

Pharmacy culture is dormant.
Being comprised of values, unless each value is continually addressed, updated or deleted, entire organisations can stagnate (or entire professions such as the pharmacy profession).
Good values offer a strong sense of security, knowing that if you operate within the boundaries of your values, you will succeed in your endeavours.

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Evidence-based medicine is broken. Why we need data and technology to fix it

Staff Writer

The following article is reprinted from The Conversation and forms up part of our library collection on evidence-based medicines.
At i2P we also believe that the current model of evidence is so fractured it will never be able to be repaired.
All that can happen is that health professionals should independently test and verify through their own investigations what evidence exists to prescribe a medicine of any potency.
Health professionals that have patients (such as pharmacists) are ideally placed to observe and record the efficacy for medicines.
All else should confine their criticisms to their evidence of the actual evidence published.
If there are holes in it then share that evidence with the rest of the world.
Otherwise, do not be in such a hurry to criticise professions that have good experience and judgement to make a good choice on behalf of their patients, simply because good evidence has not caught up with reality.

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Laropiprant is the Bad One; Niacin is/was/will always be the Good One

Staff Writer

Orthomolecular Medicine News Service, July 25, 2014
Laropiprant is the Bad One; Niacin is/was/will always be the Good One
by W. Todd Penberthy, PhD

(OMNS July 25, 2014) Niacin has been used for over 60 years in tens of thousands of patients with tremendously favorable therapeutic benefit (Carlson 2005).
In the first-person NY Times best seller, "8 Weeks to a Cure for Cholesterol," the author describes his journey from being a walking heart attack time bomb to a becoming a healthy individual.
He hails high-dose niacin as the one treatment that did more to correct his poor lipid profile than any other (Kowalski 2001).

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Culture Drive & Pharmacy Renewal

Neil Johnston

Deep within all of us we have a core set of values and beliefs that create the standards of behaviour that we align with when we set a particular direction in life.
Directions may change many times over a lifetime, but with life experiences and maturity values may increase in number or gain greater depth.
All of this is embraced under one word – “culture”.
When a business is born it will only develop if it has a sound culture, and the values that comprise that culture are initially inherent in the business founder.
A sound business culture equates to a successful business and that success is often expressed in the term “goodwill” which can be eventually translated to a dollar value.

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ReWalk™ Personal Exoskeleton System Cleared by FDA for Home Use

Staff Writer

Exoskeleton leader ReWalk Robotics announced today that the U.S. Food and Drug Administration has cleared the company’s ReWalk Personal System for use at home and in the community.
ReWalk is a wearable robotic exoskeleton that provides powered hip and knee motion to enable individuals with Spinal Cord Injury (SCI) to stand upright and walk.
ReWalk, the only exoskeleton with FDA clearance via clinical studies and extensive performance testing for personal use, is now available throughout the United States.

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Pharmacy 2014 - Pharmacy Management Conference

Neil Johnston

The brave new world of health and wellness is not the enemy of Pharmacy, it is its champion.
Australian futurist, Morris Miselowski, one of the world's leading business visionaries, will present the Opening Keynote address on Pharmacy's Future in the new Health and Wellness Landscape at 2.00pm on Wednesday July 30.
Morris believes the key to better health care could already be in your pocket, with doctors soon set to prescribe iPhone apps, instead of pills.
Technology will revolutionise the health industry - a paradigm shift from healthcare to personal wellness.
Health and wellness applications on smartphones are already big news, and are dramatically changing the way we manage our personal health and everyday wellness.

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Generation and Application of Community Pharmacy Research

Neil Johnston

Editor’s Note: We have had a number of articles in this issue relating to pharmacy research.
The PGA has conducted a number of research initiatives over the years, including one recently reported in Pharmacy News that resulted from an analysis of the QCPP Patient Questionnaire.
Pharmacy Guild president, George Tambassis, appears to have authored the article following, and there also appears to be a disconnect between the survey report and its target audience illustrated by one of the respondent comments published.
I have asked Mark Coleman to follow through, elaborate and comment:

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The Forces Against Health in Australia

Staff Writer

articles by this author...

Editing and Researching news and stories about global and local Pharmacy Issues

Editor's Note:
The following opinion piece published originally by the Orthomolecular Medicine News Service contrasts starkly with another article appearing in this edition of i2P titled "Where is the Outrage?", which is one of the regular articles highlighting the death and destruction that typifies much of mainstream medicine's approach, utilising drugs for illness management without any thought for early prevention.
That doctors are a health hazard is supported by the evidence generated when doctors go on strike or boycott a specific hospital.
The death rate drops by up to 50%.
The medico stated objective of "first do no harm" is a joke - if it wasn't so serious.

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Nutritional medicine could save hundreds of millions of lives, but vested interests actively pursue the opposite.

Commentary by Ian Brighthope, M.D.

(OMNS June 25, 2012) Health practice in Australia is still focused on treatment of disease as opposed to its prevention and the optimization of health. Although the scientific literature has recently shown an increasing awareness of the importance of lifestyle factors in preventing disease, mainstream medical professionals continue to be trained to react to disease and pursue drug treatment. This "drug and disease" paradigm is costly, not only in monetary terms but also the human toll of pain and suffering and its impact on productivity and quality of life, and widespread illness and death caused by medical treatment.

Iain Chalmers, director of the UK Cochrane Centre, has said that "Critics of complementary medicine often seem to operate a double standard, being far more assiduous in their attempts to outlaw unevaluated complementary medical practices than unevaluated orthodox practices . . . These double standards might be acceptable if orthodox medicine was based solely on practices which had been shown to do more good than harm and if the mechanisms through which their beneficial elements acted were understood." Unfortunately, neither of these conditions hold true. [1]

The Australian government has made investent in the prevention of disease a priority in its $7.4 billion comprehensive reform package to the nation's health system. Yet prevention has been a secondary consideration in most medical schools and practices. A huge amount of disease and death could be prevented by addressing the use of tobacco and alcohol [2]. There remains an enormous void in the government's health policy because it does not encourage and support the medical profession to practice nutritional medicine.

Changing Attitudes

"Individuals are ceasing to be mindless consumers of drugs and services, becoming more discriminating and aware in their choices. They are also bringing their new options back home to their family physicians, and contributing to an awareness among doctors of the existence and potential of natural therapies." [3]

Research in the field of nutritional medicine is growing at a phenomenal rate, and now that the human genome has been sequenced, the science supporting nutrition in preventing disease is more impressive than ever. Many general practitioners and academics are open to the use of diet and nutritional supplements as viable alternatives to drugs. However, there are still too few to make a significant impact on public health. There will always be resistance, even hostility from the nutritional "flat-Earthers" - those who believe that "if you eat a balanced diet then you cannot be deficient in essential nutrients" (despite overwhelming evidence to the contrary) [4] - and the academic medical power brokers. But I believe the system will eventually change in line with the accumulating evidence.

Recently, leading economic forecasters Access Economics announced that expanding the use of complementary/nutritional medicines could maintain excellent patient outcomes while saving hundreds of millions of dollars a year in healthcare costs. They studied the cost-effectiveness of common nutritional treatments for common chronic and serious conditions. They evaluated acupuncture for chronic lower back pain, St John's Wort for mild to moderate depression, fish oils in the prevention of heart disease and for the treatment of rheumatoid arthritis. The director of Access Economics, Lynne Pezzullo, said that analysing each treatment on a case-by-case basis showed patients could save a considerable amount of money by using nutritional medicines. In the case of St John's Wort, for the 340,000 Australians who are being treated for mild to moderate depression with drugs that don't work well, she estimated a saving of $50 million per annum. The potential savings from the use of vitamins C, D, and E and fish oils in heart disease is in excess of $2 billion.

The executive director of the National Institute of Complementary Medicine who initiated the study, Professor Alan Bensoussan, commented "I think governments should ... look more closely at what implications this might have in the context of national health reform." [5] I agree wholeheartedly, and have been pushing for similar reforms for many years. I hope this will mark the beginning of a new endeavor to change our overburdened health care system. Politicians and regulators are very cautious about such change for fear of reactions from the medical and pharmaceutical establishment, who may perceive competition for the health dollar as a threat. But there is enough work to do in the goal of optimal health to keep every doctor, hospital, naturopath, and nutritionist busy for decades. That is, unless a miracle occurs and megadose vitamin C and a few vitamins and minerals become widely used. For these supplements can prevent widespread deficiencies that are responsible for many age-related diseases.

The "Wellness Model" of health attempts to prevent disease and optimise health by encouraging people with the proper nutrition and lifestyle tools. This can achieve the maximum level of health, physical and mental, for each individual. It creates an optimal environment for the expression of that individual's genetic potential. The keys to achieving optimal health include the judicious use of nutrition and nutritional supplements, regular physical exercise, the avoidance of environmental pollutants, and the practice of positive outlook through simple techniques such as meditation. This concept of optimising health for everyone is foreign to most traditional doctors and is glaringly absent from medical school curricula and training.

Lobbying for Disease

In this debate there are insidious influences. A powerful lobby group called the Friends of Science in Medicine (FOSM) is actively discouraging the federal government from supporting universities with funding if they conduct courses in what they personally regard as unscientific. Shamefully, the FOSM don't have members trained in NM and the nutritional sciences. FOSM is predictably against nutritional supplements, regarding them as expensive and wasteful. Could the money spent on nutritional supplements be better spent in more hospitals by treating the sick with drugs? In effect FOSM insists that universities should only teach what it defines as "correct" knowledge - emphasizing the treatment of disease, not the promotion of health. FOSM and the medical establishment would do well to become aware of the vast literature on nutritional medicine and the clinical experience of scientifically trained nutrition-aware doctors and nutritionists.

Nutritional Supplements in Medical and Pharmacy Practice

Most drug prescriptions are unnecessary, an estimated 80% in Australia. [6] The list is long and includes antibiotics, statins, antidepressants, and many more. Yet through the best education, lifestyle, fitness, dietary change and the proper use of nutritional supplements and herbal medicines, patient health outcomes can be optimised and hospital admissions and adverse drug events significantly reduced. In 2009, government expenditure on the pharmaceutical benefits scheme (PBS) amounted to $6.9 billion [7] and it is estimated that in 2009-10 it grew a further 9.3%. [8] I believe that at least $3 billion could be wiped off the total PBS expenditure and that these savings could be used to promote better nutrition, physical fitness and safe, effective natural therapies. For example, use of more cost-effective niacin or St. John's Wort as antidepressants could free up more money to psychiatrists for proper counseling and to orthomolecular nutritionists for feeding the mind. Overall this would lead to greater knowledge, more support for the most appropriate research, and an economic benefit to the world's population.

"There is an angry scornful tone used in leading textbooks of medicine regarding the discussion of micronutrient supplementation; an arrogance and ignorance concerning the evidence for the possible benefit of supplementation." [9]

Doctors and pharmacists play a major role in informing consumers about the safety, efficacy and correct use of nutritional supplements. A recent Australian study evaluated the use of both nutritional and prescription medicines by pharmacy customers. 72% had used nutritional supplements within the previous 12 months, 61% used prescription medicines daily, and 43% had used both [10]. The most popular nutritional supplements were: multivitamins, fish oil supplements, vitamin C, glucosamine, vitamin B complex, probiotics, Echinacea, coenzyme Q10, Ginkgo biloba and St John's Wort. The authors of the study explained that customers or patients want more information, ask more questions, and no longer blindly accept the authority of health care providers. This new class of customer differs drastically from the gullible consumer of nutrition supplements often characterized by the mainstream media. According to this study, nutritional supplements were selected by the majority of people themselves, although pharmacists and pharmacy assistants were helpful in this choice. From only a few bottles of vitamins in the 1980s to shelves of vitamins and essential nutrients lining the pharmacy walls, there has been a massive change in the retail pharmacy. The demands of an informed public plus the need for profits drove the pharmacy industry into selling nutritional supplements.

The study also highlighted that some customers currently feel pharmacists are ill-equipped to counsel them about nutritional supplements. Many don't even refer to pharmacists as an information source. Pharmacists also felt ill-informed about supplements, and experienced frustration when dealing with inquiries about nutritional medicines and natural health products.

"We must act on the facts and the most accurate interpretation of them, using the best scientific information. That does not mean that we must sit back until we have 100% evidence about everything. When the state of the health of the people is at stake, we should be prepared to take action to diminish these risks even when the scientific knowledge is not conclusive. [11]

Unfit to Practice

There is not a single medical school in Australia teaching adequate nutritional science to future doctors to ensure that they are fit to practice in proper health care. This applies equally to general practitioners and specialists. Most of any doctor's patients are going to die from a nutritionally based disease, yet for years before they die they have formidably obvious nutritional deficiencies that go undiagnosed. Fortunately in Australia, we have highly qualified nutrition-aware health scientists in the profession of Natural Therapists who can help to correct these deficiencies.

Medicine stands on two feet - the science and the clinical art. Take away either one and it is going nowhere. Science on its own doesn't work because people aren't widgets; we all have different needs and different strengths, but medical research finds it easiest to treat us all the same. Got arthritis? Take this painkiller. But painkillers may destroy the joints, and in the case of the most common, paracetamol, cause damage to multiple internal organs - while simple things such as changing the diet, movement, vitamins, glucosamine and turmeric, among many others, have been shown to be very safe and effective.

Clinical skills also need to be advised by good science, the constant quest for understanding. In reality nutritional biochemistry holds the answers to most of our health problems, but movements such as FOSM actively seek to censor our knowledge of this.

References:

1. Bower H (1998) Double standards exist in judging traditional and alternative medicine BMJ 316:1694.3 doi: 10.1136/bmj.316.7146.1694b

2. A National Health and Hospitals Network for Australia's Future? Delivering the Reforms. At: http://www.yourhealth.gov.au/internet/yourhealth/publishing.nsf/Content/DeliveringTheReforms. http://www.abc.net.au/am/content/2010/s3009673.htm.

3. Fulder S (1989), The Handbook of Complementary Medicine. Coronet Books; Vincent Di Stefano (2006): Holism and Complementary Medicine. Origins and Principles. Allen & Unwin, Sydney.

4. Davies, S (1990) Nutritional Flat-earthers, Journal of Nutritional & Environmental Medicine,1:3, 167 - 170

5. Economic report finds complementary medicine could ease health budget. 2010, Sep 13. http://www.nicm.edu.au/content/view/161/245/ See also: Hall, A. (2010) Call for Nutritional medicine rethink. At: http://www.abc.net.au/am/content/2010/s3009673.htm.

6. Personal communication. Avni Sali, MD, PhD, formerly head of the University of Melbourne Department of Surgery at the Heidelberg Hospital, now Director of the National Institute of Integrative Medicine, Melbourne.

7. ABS. 1301.0, Year Book Australia, 2009-10, Health Care Delivery And Financing.

8. The Senate Proof, National Health Amendment (Pharmaceutical Benefits Scheme) Bill 2010.

9. Goodwin JS, Tangum MR. (1998) Battling quackery: attitudes about micronutrient supplements in American academic medicine. Arch Intern Med. 158(20):2187-91.

10. Braun LA, Tiralongo E, Wilkinson JM, Spitzer O, Bailey M, Poole S, Dooley M. (2010) Perceptions, use and attitudes of pharmacy customers on complementary medicines and pharmacy practice. BMC Complement Altern Med. 10(1):38.

11. Horton R. (1998) The new public health of risk and radical engagement. Lancet. 352(9124):251-2.

Return to home

Submitted by Joseph Conway on Mon, 23/07/2012 - 21:05.

Any potential conflicts of interest declared?
Don't get me wrong here, I would always recommend trying alternative medicine before going on the "harder stuff". I enjoyed this artical and recognize that in enticing someone to come to you asking about alternative therapy, you can reach a lot of people who would never have an implact on otherwise.
However, when reading this article, I wonder if Dr Brighthope has any personal financial incentive in writing this article?

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