s A new era for American pharmacies has begun | I2P: Information to Pharmacists - Archive
Publication Date 03/10/2013         Volume. 5 No. 9   
Information to Pharmacists

Editorial

From the desk of the editor

Welcome to the October homepage edition of i2P - Information to Pharmacists.
Well it seems that change in pharmacy will be continuous and will come from unexpected quarters each time it strikes.
The only way pharmacy can survive this continuous change is to either embrace it with a strong new business plan, sell out or amalgamate with partners who see strength in a strategic partnership.

And while many pharmacists are finding the key to successfully selling clinical services, the lead time to bring a single service on line may be too long to make a suitable financial contribution.
Coupled with the fact that the AMA will fight tooth and nail to prevent pharmacy making any inroads whatsoever, the time has come to take them on.
Vaccination services could be the first disputed service as the AMA has already voiced strong opposition to the possibility of pharmacists providing these services.

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Recent Comments

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News Flash

Newsflash Updates for October 2013

Newsflash Updates

Regular weekly updates that supplement the regular monthly homepage edition of i2P. 
Access and click on the title links that are illustrated

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Feature Contribution

A new era for American pharmacies has begun

Fiona Sartoretto Verna AIAPP

The birth of the first drugstore in 1929 in the USA represented a big revolution for that time: an innovative store design, a new concept of retail store, fair pricing and a wide exposition of products. 84 years have passed by and nothing has changed in the today’s American pharmacies, with the exception of the most important factor: the customers!In fact, while the new technologies, the computers and the smart phones have created far more attentive, curious, and informed customers, the drugstores and the American pharmacies remained the same: big, wide exposition of products in low gondola shelving without any customer service or help during the buy.

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Access all Areas - Is This a Positive for Pharmacy?

Neil Johnston

That pharmacy is in need of a renewal process is not in dispute.
That every man and his dog become instant pharmacy experts when a debate on pharmacy is opened is an expected phenomenon.
And when it is perceived that the "experts" have little knowledge of pharmacy but want to reduce pharmacists' incomes (already and constantly under siege), without engaging the range of aspirations pharmacists already hold, they wonder why it suddenly becomes a non-event.
If a discussion paper emerged that had genuine pharmacist input I would think that most pharmacists would participate in discussion of it.
In other words don't insult our intelligence by placing us in a pecking order that is uninspiring or menial in its approach.
But do approach us with intelligent conversation that has no hidden agendas and is honest in its approach, and do not try to impose your view of the pharmacist's role from your limited perspective.
Then we can all get on with some form of positive collaboration.

Comments: 1

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CHF Responds to Article

Neil Johnston

The Consumer Health Forum has responded to a recent i2P article on the resignation of Carol Bennett.
The article can be found at:
http://www.i2p.com.au/article/consumers-health-forum-ceo-announces-resignation

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A Misplaced Medical Judgement

Mark Coleman

Approximately two weeks ago a Dr David Smith published an opinion piece in an online medical publication that was very derogatory towards pharmacy's professionalism.
It is one of many articles that seem to be "planted" in unison with other articles or events.
For example, the release of a Grattan Institute paper titled "Access All Areas", hinting at an expanded role for pharmacists in primary health care.
The article was authored by Dr David Smith who describes himself as "a GP and a consultant in clinical and corporate ethics".
Smith's comments are certainly a bit rich when you consider that pharmacy has always been involved with primary health care and when you further consider his client base he loses all credibility.

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A “new way” for PBS supply to all Australians – ANAO told

Rollo Manning

In a submission to the Australian National Audit Office review of the 5th Community Pharmacy Agreement, Pharmacist and PR Consultant Rollo Manning has advocated for a “new way” of supplying Pharmaceutical Benefits Scheme medicines and services to Australian Taxpayers that will:

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Researcher Gains Funding

Judy Wilyman

Editor's Note: Judy Wilyman is a dedicated researcher working her way towards a doctorate in science.
Her research concerns vaccinations but mention the word vaccination, and suddenly the board lights up with what I call "the Skeptic Lunatic Fringe" who spring into action and attack anything that detracts from their "party line".
They will throw out statements like "proven to be discredited" and "not evidence-based"like confetti in the breeze.
The irony of their efforts is that their own statements are not evidence-based, nor are the people involved qualified in any medical discipline. Some statements border on defamation, while others are just outright lies.
One critic making comment on i2P calls himself a doctor.
He is entitled to do, but he is not a medical doctor, having earned his doctorate in another discipline.
Add deception for the lunatic fringe as well.

i2P would like to congratulate Judy on receiving funding to present her current research at the 3rd World Congress on Cancer Science and Therapy to be held in San Franciso in October 2013.
It may prove to be an important wake up call to governments (including the Australian government) who promote and subsidise this form of treatment.

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REGROUP, RE - GROWTH - The dawning of a new reality.

Barry Urquhart

There is an increasing awakening among business owners - big, small and micro - that the consequences of the Global Financial Crisis (GFC), the end of the capital expenditure mining boom and the debt dilemmas of Europe have included unintended, undocumented and non defined changes in business cultures, philosophies, policies and practices.
Customer service standards, relationships and instances of referrals have all been adversely affected

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Eight Key Factors That Will Maximise the Value of Your Business

Chris Foster

One of the major reasons why you start and build or buy a business is to be able to sell it at some time in the future for a profit.
What are the factors that will maximise your selling price?
It's really important to understand this early so that you can put in place the necessary systems to ensure that you build a business that is saleable.

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Acute low back pain - does anything help?

Loretta Marron OAM BSc

Most of us experience low back pain (LBP). When it persists, we look for ways to alleviate it. In Australia, back problems are the most frequently seen musculoskeletal condition by General Practitioners (GPs) and the seventh most common reason for seeking care. National guidelines from the UK suggest that patients should try acupuncture, manual therapy or an exercise program. A range of medical devices are promoted for pain relief. Are they all placebo treatments or do some work?

Comments: 1

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Ex-Patient and a Consultant in Pharmacy Automation

Mark Neuenschwander

My name is Mark Neuenschwander. I have been a patient and I am a consultant in the field of pharmacy automation.
It was 27 years ago that Wrigley's opened the door by putting a barcode on a pack of chewing gum. It was really a statement of faith because grocery stores and drugstores didn't have scanners.  But their faith was not in vain.  Within a decade, virtually every item on the shelves of those drugstores and supermarkets had a barcode, and the vast majority of checkout stands were equipped with scanners to read them.

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Learning business and life lessons at the Farm

Harvey Mackay

I’ve always been a city boy – I can’t even coax a weed to grow.
But I discovered a national treasure, practically in my own back yard, which makes me wish my thumbs were greener.

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AMA Predictably Reacts to Grattan Institute Primary Care Plan

Neil Johnston

It was predictable that Steve Hambledon, AMA president, would be negative to the primary health care solutions as proposed in the Grattan Report published recently.
In my response to the paper Access All Areas co-authored by Stephen Duckett, I pointed out that having pharmacists involved in areas of diagnosis and prescribing produces an extreme response from the AMA plus inferred derogatory comments relating to pharmacy.
As I said in my response, pharmacists are fed up with the medical profession.

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AWARENESS? WHAT AWARENESS?

Staff Researcher

Editor's Note: Recently, in my own home town, the Cancer Council organisation decided to change location to a new office approximately 45 minutes away. The office was  well fitted out with quality furniture and computer equipment, plus miscellaneous office items that included filing cabinets, shredders and photocopiers.
The surprised incoming tenant (an allied health professional) was told that she was now the proud owner of all these assets free of charge so that the Cancer Council could avoid the problems and costs of cartage and storage of the above items.
The value of all the items was estimated at around $25,000.
Needless to say the offer was gratefully accepted but I personally, no longer donate to Cancer Council charity programs.

It seems that in different forms, this phenomenon may be global.


OHMS Newsletter October 11, 2013.
Commentary by Ralph Campbell M.D.
Recently, our local paper promoted a 3K walk/run for "a cure for heart disease" with photos of participants of all sizes and shapes.
For enjoying the camaraderie and the feeling of sacrifice for a good cause, the participants paid a $25 entry fee that went to the American Heart Association (AHA) to promote awareness.

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3D Printing Will Change the Face of Medicine and Pharmacy

Neil Johnston

Pharmacy could be on the verge of a very exciting and rewarding professional pathway with some useful research being conducted in Scotland where 3D printing technology is being married up with stem cells and genomics to produce your own tissue for personalised drug testing and then modifying your drug to create a smooth journey through any lifestyle disorder anticipated in your genes.
The printing technology is cheap.
To create a professional business opportunity, all you are required to do is prepare yourself over the next five years by absorbing suitable education and plotting some medium term investment.
i2P believes that this technology is so important that pharmacy leadership groups should begin immediately to seize the high ground for this issue and not let the opportunities slip away to other health practitioners.
It will be one of the best opportunities to have a "hands-on" participation at the centre of primary health services.

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Health insurance start-up secures VC funding

Staff Writer

Editor's Note: We have previously highlighted Covad Health Insurance as a product pharmacists should consider supporting.
Health insurance has always had a natural fit with pharmacy and there is no doubt that if pharmacists get behind this product, it will be a major success.
The income stream available as commissions on premiums would be a welcome addition in these times of difficulty in achieving financial stability and well-being.
i2P believes that this could also represent an opportunity for a health insurance business to advocate for, and champion, pharmacy clinical services and develop a real working partnership.
That might represent a promising future for both sides of the relationship equation.

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Mental Health Week – pharmacists looking after pharmacists

Kay Dunkley - BPharm, Grad Dip Hosp Pharm, Grad Dip Health Admin, MPS, MSHPA

Editor's Note: It is becoming quite noticeable that business confidence has depleted in pharmacy ranks since economic environments have become tougher.
Poor leadership has also made a contribution.
As conditions for pharmacy employers and employees tighten, stress-related illness begins to emerge as everyone adjusts to the new economic uncertainties.
Depression is the outcome of prolonged stress and anxiety.

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Baby's Neck Not Broken by a Chiropractor

Mark Coleman

Recently, newspaper reports have surfaced relating to an incident involving the chiropractic treatment of a young child.
It was reported that a four-month-old Melbourne baby sustained a fracture to the upper cervical vertebra following an adjustment
In both Sydney and Melbourne papers, an allegation was made that a Chiropractor broke the baby’s neck. The CAA issued a release to all media outlets in all States within hours of the publication rejecting the allegation.
The allegation was subsequently investigated by AHPRA. No finding of inappropriate treatment was made. No finding was made that any treatment performed by the Chiropractor caused a fracture as alleged.

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Professional Pharmacists Pay Tribute to Carol Bennett

Professional Pharmacists Australia Spokesperson

Professional Pharmacists Australia today congratulated Carol Bennett on her time as the CEO of the Community Health Forum, wishing her all the best in her future endeavours.

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Observations on implementing pharmacy clinical services

Peter Sayers

It’s not easy implementing a clinical service program and success is related as to how close the service offered is to traditional dispensing and counselllng services.
Also how long a pharmacist has personally known a patient and how trusted the relationship is with that particular patient.
It shows how much pharmacists have collectively fallen down, because I have found strong relationships are sparse in my own world, and those of my colleagues.
Any attempt to fast-track a relationship is viewed with suspicion and apparent mistrust.
So it’s the long haul that has to be put in place first and forward pharmacy has to be implemented and seen to be in place, well before a new service is able to be sold.

Comments: 1

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3D Printing Will be Disruptive for Vaccine Manufacturers

Staff Writer

Editor's Comment: What pharmacy leadership organisation has the role of actually driving pharmacy practice?
The number of real opportunities (including that of 3D printing as illustrated in the following article) are multiplying as new disruptive technologies emerge.
3D printing represents the ultimate in drug compounding and pharmacy needs to be front and centre here.
How can these technologies be harnessed and absorbed into some form of future pharmacy strategy
that could really advance the profession of pharmacy instead of perpetually "running on the spot"?
Surely there is some sort of practice research going on?

Comments: 3

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Turning plastic bags into high-tech materials

Staff Researcher

University of Adelaide researchers have developed a process for turning waste plastic bags into a high-tech nanomaterial.
The innovative nanotechnology uses non-biodegradable plastic grocery bags to make 'carbon nanotube membranes' ? highly sophisticated and expensive materials with a variety of potential advanced applications including filtration, sensing, energy storage and a range of biomedical innovations.

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Research shows huge potential of sweet sorghum as a multi-product crop

Staff Researcher

A new Australian-based research study into sweet sorghum has shown the huge potential of the crop as a single source of energy, food and animal feed.
Sweet sorghum is receiving significant global interest because of its potential as a multi-product crop, however there has been minimal research under Australian growing conditions or using Australian processing facilities, until now.

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Converting Hand-Written Notes to Digital Notes

Staff Writer

Pharmacists have always been notorious for their penchant for leaving "sticky" notes attached to dispensing benches, cash registers and various other places. While efficient for the moment, long-term display of old notes looks very untidy and eventually deteriorates to inefficiency.
The cloud-based productivity tool, Evernote, (which I believe is a pharmacy essential) has extended its reach into another important branch of note-taking through a partnership with the classic 3M Post-It Notes. In a move similar to the Evernote Moleskine notebook, which was released last year, the note-taking and organization software company is blurring the line between digital and analog again, enabling users to preserve their real-world jottings and access them from anywhere.

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Common Symptom Guide - Android App Review

Staff Writer

Purpose of App Review

 * to review the utility of Common Symptom Guide App for a clinician
 * to evaluate the medical evidence this App uses

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Pharmacist Scope-of-Practice Bill Now Law

Staff Writer

Editor's Note:
The world's legislator's are finally waking up and discovering a very useful and economic health worker called a pharmacist.
Continually overlooked because of medical lobbying, it looks as though medicos are finally pricing themselves out of business.
Initiated in California, a new bill allowing a wider scope of practice in primary health care has been passed and is likely to spread throughout the US and most western economies.
I have often commented in i2P that pharmacists started to become invisible in primary health care around the year2000, and despite energetic lobbying by pharmacy leadership groups, the debate seemed to be consigned to oblivion.
The wheel is turning finally and we may yet see an energetic and useful health system evolve from pharmacy ranks.

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Consumers Health Forum CEO announces resignation

Staff Writer

As a sometimes controversial figure to some leadership segments of pharmacy, Carol Bennett attempted to inflict change upon pharmacy that was not always well-founded.
She co-opted two other partner organisations to assist, both known to be anti-pharmacy in sentiment.
A petition was organised by the CHF to promote their point of view, but it was a dismal failure beside the Pharmacy Guild petition promoting a somewhat opposite view (over 1 million signatures).
On top of this, early enquiries by pharmacists wishing to join the CHF uncovered the fact that the CHF was not a representative forum for individual consumers at all, but an aggregate of large associations and businesses whose interests would not necessarily reflect those of individual consumers.

Comments: 3

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SHPA thanks Carol Bennett

Staff Writer

By Suzanne Newman

SHPA is sad to learn that Carol Bennett has resigned as CEO of the Consumers Health Forum.
SHPA has enjoyed a good working relationship with Carol and has valued her leadership and advocacy for health consumers.

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International digital media expert Jye Smith to guide industry on navigating social media at ASMI’s 2013 Conference

Marie Kelly-Davies

With social media reaching into every aspect of Australian lives, the Australian Self Medication Industry (ASMI) has secured international expert Jye Smith to present key insights on “Social Media and the Healthcare Consumer” at its annual conference in Sydney on Thursday 14 November.

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Good bone health relies on calcium and vitamin D working in combination

Marie Kelly-Davies

The systematic review and meta-analysis of the effect of vitamin D supplements on bone mineral density conducted by the University of Auckland should not discourage Australians from taking a preventative approach to osteoporosis, the Australian Self Medication Industry (ASMI) said today.

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Herbal medicines sold legally in Australia assured of high quality

Marie Kelly-Davies

Consumers can continue to have confidence in the quality and safety of complementary medicines (herbal medicines, nutritional and dietary supplements) that are legally sold in Australia, the Australian Self Medication Industry (ASMI) has today advised.

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Advancing Complementary Medicines in Australia: International regulatory expert Michael Smith to share insights at ASMI Conferen

Marie Kelly-Davies

The Australian Self Medication Industry (ASMI) will leverage the international experience of pharmacist and licenced naturopathic practitioner Michael Smith at this year’s conference to explore the evolving role of complementary medicines in preventative health.
In Australia, vitamins, mineral and supplements (known as complementary medicines) represent the largest and fastest growing segment in the non-prescription sector, with two-thirds of Australians taking them regularly to optimise their health and wellbeing.1

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3D Printing Will be Disruptive for Vaccine Manufacturers

Staff Writer

Editor's Comment: What pharmacy leadership organisation has the role of actually driving pharmacy practice?
The number of real opportunities (including that of 3D printing as illustrated in the following article) are multiplying as new disruptive technologies emerge.
3D printing represents the ultimate in drug compounding and pharmacy needs to be front and centre here.
How can these technologies be harnessed and absorbed into some form of future pharmacy strategy
that could really advance the profession of pharmacy instead of perpetually "running on the spot"?
Surely there is some sort of practice research going on?

Comments: 3

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Primary Health Care and Pharmacy Clinical Services

Neil Johnston

Editor’s Note:

Pharmacy leaders, academics and education providers have suddenly become alert and attentive to a paper recently released by the Grattan Institute.
Although I personally remain cynical as to where the recommendations within that paper (titled Access All Areas ) will take pharmacy, nonetheless it has created a spark of activity across an otherwise bleak landscape.

Governments have long squandered opportunities that have been available to them through the profession of pharmacy.
This has probably come about because of the top heavy list of advisers drawn from the medical profession over a long period of time.

Could this be a signal that policies may finally be changing to embrace the potential that pharmacists could be unleashed over the primary health care community.

I have asked Mark Coleman to comment on the following  Pharmacy News media report item that contains a response from both the PSA and the PGA.

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A new era for American pharmacies has begun

Fiona Sartoretto Verna AIAPP

articles by this author...

Architect, landscape architect and painter Fiona has lived for several years in the United States where she worked on the East Coast. Married with two small daughters she travels all around the globe researching innovative concepts in retail pharmacy. She graduated with honors in Architecture, Faculty of Architecture "La Sapienza", University of Rome. Currently she is one of the owners of Sartoretto Verna Pharmacy design worldwide (http://www.sartorettoverna.com/) that has its headquarters in Rome, where she lives. Other offices and showrooms are located in Turin, North of Italy. Fiona is part of the new generation of Italian architects and landscape architects who bring new ideas and innovative technologies together as an integrated whole.
"Fine art is that in which the hand, the head, and the heart of man go together". John Ruskin

The birth of the first drugstore in 1929 in the USA represented a big revolution for that time: an innovative store design, a new concept of retail store, fair pricing and a wide exposition of products. 84 years have passed by and nothing has changed in the today’s American pharmacies, with the exception of the most important factor: the customers!In fact, while the new technologies, the computers and the smart phones have created far more attentive, curious, and informed customers, the drugstores and the American pharmacies remained the same: big, wide exposition of products in low gondola shelving without any customer service or help during the buy.

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Today’s customers are different than yesterday’s ones and they want to experience a different kind of pharmacy: the model that SV proposes is a Pharmacy as a focal community point.
It is a pharmacy attentive to the customers, a place where to feel like home but, at the same time, that surprises you.
The consumer demands trust.
Trust in everything is the Pharmacy experience: this includes products, services and pieces of advice.

Before the opening of the first American pharmacy chain, the pharmacies did not have wide hallways and bright lighting, no self service nor store brands, however someone started to think about the group considering the possibilities of satisfying the people with a good customer care, treating every customer as a guest. Hence, some innovations have happened; but one century has passed and still nothing has changed. Something has stopped and the pharmacies look like older than one century ago.

Nowadays, everything is the same and anonymous, the customer is not a guest anymore and nobody answers to his many questions. The Pharmacy shops are all the same: boxes with tons of products inside. Furthermore, in this way is difficult to show the product brands properly and we know that the customers make up the 80% of their purchase decisions in the store right away.

SV introduces the innovation of thinking out of the box, out of today picture of the American pharmacies: we are right now the alternative!

We believe in working and in the pleasure of creating places where people feel good, and want to stay more and come back. We think as your customers think, and we design what they’ll like to experience. The right Pharmacy design drives the customers through the store, provides all the information requested with entertainment and then sells the products.Coming inside one of the Pharmacy we designed should be a memorable experience so your client-guest will become a store-loyal buyer.

The project

The Sartoretto Verna scope in New York is to create a pharmacy conceived as a community focal point. The opinion of the owner, Mr. Sergey Semenov, is that customers are the most precious resource. The SOS Pharmacy is imagined for the customer and is at customers service, and it has to be unique. It is necessary to go beyond the typical anonymous arrangement of the American pharmacies, which is similar to the supermarkets arrangement. We have looked for a strong personalization of the point of sale. People are the centre of this project, not the products

Problems and original solutions

After the hurricane Sandy, which hit the city in February, the choice fell on rain- and snow-resistant materials as aluminium and glass. Furthermore, almost all the displays are suspended in order to facilitate the cleaning operations.
The next step was to transform the building, which used to be a restaurant, without eradicating it from the neighbourhood. The external walls made of the classic bricks of New York have been kept, however the openings have been redesigned. After an evaluation of what the passer-by should have seen from the street in this particular typology of premise, the shop windows similar to monitors have been designed in order to create a theatrical effect which frames the interiors but does not disclose completely the displaying. Bright multilevel ceilings capture the attention of the public. The outdoor sign dominates the street corner, both the exterior and the logo have been designed by the Sartoretto Verna in order to integrate and uniform the entire view of the Pharmacy.

The SOS Pharmacy does not remain unseen: it captures the passers-by and induces them to go inside. Even from the outside, in fact, make your own customers feel welcome and give a positive first impression thanks to an inviting atmosphere and a focused communication result important.

 

The interiors have been designed to fascinate the customers and convince them to stay.


At the entrance, a waxing moon lit just beneath the starry sky on the ceiling will leave the public mesmerized. No more shelves full of products nor narrow hallways, but sinuous display elements, curved and captivating pathways. The customers are immersed in a welcoming place, with green and yellow subtle nuances which evoke the nature, they can pause in comfortable waiting zones, surprisingly have at their disposal advice zones created only for them. In the whole sale zone there is not a point from which you can see the entire premise, every corner will be a pleasant exciting discovery. There is a maximized usability of the areas thanks to a dynamic products categorization, each display has its own backlit visual for the communication with the brand name or the merchandizing sector. Moreover, the SOS Pharmacy is different from other American pharmacies due to the presence of various informative displays and special areas devoted to receive promotional events. An informed customer is a confident customer, ready to buy.

The prescription area has got lights and bright colours in order to capture the attention. The simple and often narrow lodge of the classic American pharmacies, where the prescriptions are quickly delivered,
has disappeared. 

In its place appeared a big green varnished counter with two stations. Behind it there are other display elements, and on both sides, besides the doors, there are two display panels which have great impact. They were conceived in order to best use both the space and the warmer and more profitable areas of the Pharmacy.

In this way, the pharmacist does not seem entrenched in the station anymore, but is ready to listen, answer, give advice, and supply an incomparable one-to-one service.

In the heart of Brooklyn, Sartoretto Verna has created a pharmacy which has the capabilities and the strength of the large scale drugstores and the spirit of the real neighbourhood pharmacy. It has been launched less than a month ago but the results in terms of profits are already very significant.

Description

The wide entrance with raised ground floor leads into an open environment where the white of ceiling, wall and floors dominates. The big shop window, even if raised up, captures by means of the bright cubic displays and by letting glimpse the entire pharmacy with its curves coloured using the same nuances of the logo. RalSystem 2 modules with different colour tympana make a varied merchandizing offering stand out. Plexiglass gondola trundle-shelves have the upper part lit up and have the chance to change the name of the brand or of the merchandizing sector every time it is necessary, as well as the fixed Ral2 gondola shelves which delineate the space.

At the bottom, of the room there is the Prescription area with a sole big Oliver counter put near the space wall. The advice and Pick-up / Drop off counter has two stations, top in Corian with led-lit border and green varnishing coating.

This pharmacy aims for becoming a focal point for the ones who love natural products; that is the reason why the natural medicine sector has been extended and enriched with the Linea Classic displays

Products:

 

the layout follows the evolution of contemporary design. The furnishings with lights display a clear communication. Communication becomes very important and it is easy to replace following the promo and the seasons. Moreover, the products are divided between islands of different colours or characterization so as to make the customers able to reach them very easily, counters and semi-top helps temporary promotions or customer help. The customers want to touch the products before buying them, so the furnishings are open for the self service. And we all know that the more the customers see, the more they buy.

Services:

A place where prevention helps to live better. Through consultation rooms and a direct contact with pharmacists and specialized employees you will always obtain the best pieces of advice. A place where to feel good and where private spaces make you feel better if you are sick.

Advice:

because the new customers want to be able to ask, be able to buy a product by their own or to be assisted at the best. Because we believe in courtesy and kindness and in giving to each person the right advice or a simple smile. Because a customer deserves to be treated as a guest in the Pharmacy exactly like in the past times.

Hence, this is the new American pharmacy where what counts is the customer not the product, a pharmacy with a soul.

The pharmacist opinion

On the website Mr. Sergey Semenov appreciates the result: “We have become your neighbourhood pharmacy, on which you can count on in every moment. We want to guarantee a high-quality service. There are so many pharmacies you can choose, but there is only one SOS Pharmacy”.

The customers opinion

A. B. on the website: “It is one of the nicest pharmacies I have ever seen. Their products displaying is absolutely incredible and the staff is really helpful”: J. D. “Simply the best”.

P. K. on Google+: “It is the prettiest pharmacy I have ever seen. The interior design looks like a fairytale setting. Very smart and stylish. I was really mesmerized. It is my new favourite shop.”

 

 

SOS Pharmacy
1201 Avenue Z, Brooklyn, NY, US

Technical data

Total area: 230 Sq. Mt.

Sales area: 162 Sq. Mt.
Sales area/Total area Ratio: 70%
Display area: 72 Lm.

 

 

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