s The Role of the Consumer in Health | I2P: Information to Pharmacists - Archive
Publication Date 01/07/2014         Volume. 6 No. 6   
Information to Pharmacists

Editorial

From the desk of the editor

Welcome to the July 2014 homepage edition of i2P (Information to Pharmacists) E-Magazine.
At the commencement of 2014 i2P focused on the need for the entire profession of pharmacy and its associated industry supports to undergo a renewal and regeneration.
We are now half-way through this year and it is quite apparent that pharmacy leaders do not yet have a cohesive and clear sense of direction.
Maybe the new initiative by Woolworths to deliver clinical service through young pharmacists and nurses may sharpen their focus.
If not, community pharmacy can look forward to losing a substantial and profitable market share of the clinical services market.
Who would you blame when that happens?
But I have to admit there is some effort, even though the results are but meagre.
In this edition of i2P we focus on the need for research about community pharmacy, the lack of activity from practicing pharmacists and when some research is delivered, a disconnect appears in its interpretation and implementation.

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Newsflash Updates for July 2014

Newsflash Updates

Regular weekly updates that supplement the regular monthly homepage edition of i2P. 
Access and click on the title links that are illustrated

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Feature Contribution

Woolworths Pharmacy - Getting One Stage Closer

Neil Johnston

It started with “tablet” computers deployed on shelves inside the retailer Coles, specifically to provide information to consumers relating to pain management and the sale of strong analgesics.
This development was reported in i2P under the title Coles Pharmacy Expansion and the Arid PGA Landscape”
In that article we reported that qualified information was a missing link that had come out of Coles market research as the reason to why it had not succeeded in dominating the pain market.
Of course, Woolworths was working on the same problem at the same time and had come up with a better solution - real people with good information.

Comments: 5

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Intensive Exposition without crossing over with a supermarket

Fiona Sartoretto Verna AIAPP

Editor's Note: The understanding of a pharmacy's presentation through the research that goes into the design of fixtures and fittings that highlight displays, is a never-ending component of pharmacy marketing.
Over the past decade, Australian pharmacy shop presentations have fallen behind in standards of excellence.
It does not take rocket science - you just have to open your eyes.
Recently, our two major supermarkets, Woolworths and Coles, have entered into the field of drug and condition information provision - right into the heartland of Australian Pharmacy.

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The sure way to drive business away

Gerald Quigley

I attended the Pregnancy, Baby and Children’s Expo in Brisbane recently.
What an eye and ear opening event that was!
Young Mums, mature Mums, partners of all ages, grandparents and friends……...many asking about health issues and seeking reassurances that they were doing the right thing.

Comments: 1

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‘Marketing Based Medicine’ – how bad is it?

Baz Bardoe

It should be the scandal of the century.
It potentially affects the health of almost everyone.
Healthcare providers and consumers alike should be up in arms. But apart from coverage in a few credible news sources the problem of ‘Marketing Based Medicine,’ as psychiatrist Dr Peter Parry terms it, hasn’t as yet generated the kind of universal outrage one might expect.

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Community Pharmacy Research - Are You Involved?

Mark Coleman

Government funding is always scarce and restricted.
If you are ever going to be a recipient of government funds you will need to fortify any application with evidence.
From a government perspective, this minimises risk.
I must admit that while I see evidence of research projects being managed by the PGA, I rarely see community pharmacists individually and actively engaged in the type of research that would further their own aims and objectives (and survival).

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Organisational Amnesia and the Lack of a Curator Inhibits Cultural Progress

Neil Johnston

Most of us leave a tremendous impact on pharmacies we work for (as proprietors, managers, contractors or employees)—in ways we’re not even aware of.
But organisational memories are often all too short, and without a central way to record that impact and capture the knowledge and individual contributions, they become lost to time.
It is ironic that technology has provided us with phenomenal tools for communication and connection, but much of it has also sped up our work lives and made knowledge and memory at work much more ephemeral.

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Academics on the payroll: the advertising you don't see

Staff Writer

This article was first published in The Conversation and was written by Wendy Lipworth, University of Sydney and Ian Kerridge, University of Sydney
In the endless drive to get people’s attention, advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In this Native Advertising series we find out what it looks like, if readers can tell the difference, and more importantly, whether they care.
i2P has republished the article as it supports our own independent and ongoing investigations on how drug companies are involved in marketing-based medicine rather than evidence-based medicine.

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I’ve been thinking about admitting wrong.

Mark Neuenschwander

Editor's Note: This is an early article by Mark Neuenschwander we have republished after the soul-searching surrounding a recent Australian dispensing error involving methotrexate.
Hmm. There’s more than one way you could take that, huh? Like Someday when I get around to it (I’m not sure) I may admit that I was wrong about something. Actually, I’ve been thinking about the concept of admitting wrong. So don’t get your hopes up. No juicy confessions this month except that I wish it were easier for me to admit when I have been wrong or made a mistake.
Brian Goldman, an ER physician from Toronto, is host of the award-winning White Coat, Black Art on CBC Radio and slated to deliver the keynote at The unSUMMIT for Bedside Barcoding in Anaheim this May. His TED lecture, entitled, “Doctors make mistakes. Can we talk about it?” had already been viewed by 386,072 others before I watched it last week.

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Dispensing errors – a ripple effect of damage

Kay Dunkley - BPharm, Grad Dip Hosp Pharm, Grad Dip Health Admin, MPS, MSHPA

Most readers will be aware of recent publicity relating to dispensing errors and in particular to deaths caused by methotrexate being incorrectly packed in dose administration aids.
The Pharmacy Board of Australia (PBA), in its Communique of 13 June 2014, described a methotrexate packing error leading to the death of a patient and noted “extra vigilance is required to be exercised by pharmacists with these drugs”.
This same case was reported by A Current Affair (ACA) in its program on Friday 20 June
http://aca.ninemsn.com.au/article/8863098/prescription-drug-warning

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Take a vacation from your vocation

Harvey Mackay

Have you ever had one of those days when all you could think was, “Gosh, do I need a vacation.”
Of course you have – because all work and no play aren’t good for anyone.
A vacation doesn’t have to be two weeks on a tropical island, or even a long weekend at the beach. 
A vacation just means taking a break from your everyday activities. 
A change of pace. 
It doesn’t matter where.
Everyone needs a vacation to rejuvenate mentally and physically. 
But did you also know that you can help boost our economy by taking some days off? 
Call it your personal stimulus package.

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Explainer: what is peer review?

Staff Writer

This article was first published in the Conversation. It caught our eye because "peer review" it is one of the standards for evidence-based medicines that has also been corrupted by global pharma.
The article is republished by i2P as part of its ongoing investigation into scientific fraud and was writtenby Andre Spicer, City University London and Thomas Roulet, University of Oxford
We’ve all heard the phrase “peer review” as giving credence to research and scholarly papers, but what does it actually mean?
How does it work?
Peer review is one of the gold standards of science. It’s a process where scientists (“peers”) evaluate the quality of other scientists' work. By doing this, they aim to ensure the work is rigorous, coherent, uses past research and adds to what we already knew.
Most scientific journals, conferences and grant applications have some sort of peer review system. In most cases it is “double blind” peer review. This means evaluators do not know the author(s), and the author(s) do not know the identity of the evaluators.
The intention behind this system is to ensure evaluation is not biased.
The more prestigious the journal, conference, or grant, the more demanding will be the review process, and the more likely the rejection. This prestige is why these papers tend to be more read and more cited.

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Dentists from the dark side?

Loretta Marron OAM BSc

While dining out with an elderly friend, I noticed that he kept his false tooth plate in his shirt pocket. He had recently had seven amalgam-filled teeth removed, because he believed that their toxins were making him sick; but his new plate was uncomfortable. He had been treated by an 'holistic dentist'. Claiming to offer a "safe and healthier alternative" to conventional dentistry, are they committed to our overall health and wellbeing or are they promoting unjustified fear, unnecessarily extracting teeth and wasting our money?

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Planning for Profit in 2015 – Your key to Business Success

Chris Foster

We are now entering a new financial year and it’s a great time to reflect on last year and highlight those things that went well and those that may have impacted negatively in the pursuit of your goals.
It's also a great to spend some time re-evaluating your personal and business short, medium and long term goals in the light of events over the last year.
The achievement of your goals will in many cases be dependent on setting and aspiring to specific financial targets. It's important that recognise that many of your personal goals will require you to generate sufficient business profits to fund those aspirations

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ReWalk™ Personal Exoskeleton System Cleared by FDA for Home Use

Staff Writer

Exoskeleton leader ReWalk Robotics announced today that the U.S. Food and Drug Administration has cleared the company’s ReWalk Personal System for use at home and in the community.
ReWalk is a wearable robotic exoskeleton that provides powered hip and knee motion to enable individuals with Spinal Cord Injury (SCI) to stand upright and walk.
ReWalk, the only exoskeleton with FDA clearance via clinical studies and extensive performance testing for personal use, is now available throughout the United States.

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Attracting and Retaining Great People

Barry Urquhart

Welcome to the new financial year in Australia.
For many in business the past year has been described as a challenging period.
Adjectives are a key feature of the English language.  In the business lexicon their use can be, and often is evocative and stimulate creative images.  But they can also contribute to inexact, emotional perceptions.
Throughout the financial pages of newspapers and business magazines adjectives abound.
References to “hot” money draw attention and comment.  The recent wave of funds from Chinese investors, keen to remove their wealth from the jurisdiction and control of government regulations is creating a potential property bubble in Australia.

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Updating Your Values - Extending Your Culture

Neil Johnston

Pharmacy culture is dormant.
Being comprised of values, unless each value is continually addressed, updated or deleted, entire organisations can stagnate (or entire professions such as the pharmacy profession).
Good values offer a strong sense of security, knowing that if you operate within the boundaries of your values, you will succeed in your endeavours.

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Evidence-based medicine is broken. Why we need data and technology to fix it

Staff Writer

The following article is reprinted from The Conversation and forms up part of our library collection on evidence-based medicines.
At i2P we also believe that the current model of evidence is so fractured it will never be able to be repaired.
All that can happen is that health professionals should independently test and verify through their own investigations what evidence exists to prescribe a medicine of any potency.
Health professionals that have patients (such as pharmacists) are ideally placed to observe and record the efficacy for medicines.
All else should confine their criticisms to their evidence of the actual evidence published.
If there are holes in it then share that evidence with the rest of the world.
Otherwise, do not be in such a hurry to criticise professions that have good experience and judgement to make a good choice on behalf of their patients, simply because good evidence has not caught up with reality.

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Laropiprant is the Bad One; Niacin is/was/will always be the Good One

Staff Writer

Orthomolecular Medicine News Service, July 25, 2014
Laropiprant is the Bad One; Niacin is/was/will always be the Good One
by W. Todd Penberthy, PhD

(OMNS July 25, 2014) Niacin has been used for over 60 years in tens of thousands of patients with tremendously favorable therapeutic benefit (Carlson 2005).
In the first-person NY Times best seller, "8 Weeks to a Cure for Cholesterol," the author describes his journey from being a walking heart attack time bomb to a becoming a healthy individual.
He hails high-dose niacin as the one treatment that did more to correct his poor lipid profile than any other (Kowalski 2001).

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Culture Drive & Pharmacy Renewal

Neil Johnston

Deep within all of us we have a core set of values and beliefs that create the standards of behaviour that we align with when we set a particular direction in life.
Directions may change many times over a lifetime, but with life experiences and maturity values may increase in number or gain greater depth.
All of this is embraced under one word – “culture”.
When a business is born it will only develop if it has a sound culture, and the values that comprise that culture are initially inherent in the business founder.
A sound business culture equates to a successful business and that success is often expressed in the term “goodwill” which can be eventually translated to a dollar value.

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ReWalk™ Personal Exoskeleton System Cleared by FDA for Home Use

Staff Writer

Exoskeleton leader ReWalk Robotics announced today that the U.S. Food and Drug Administration has cleared the company’s ReWalk Personal System for use at home and in the community.
ReWalk is a wearable robotic exoskeleton that provides powered hip and knee motion to enable individuals with Spinal Cord Injury (SCI) to stand upright and walk.
ReWalk, the only exoskeleton with FDA clearance via clinical studies and extensive performance testing for personal use, is now available throughout the United States.

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Pharmacy 2014 - Pharmacy Management Conference

Neil Johnston

The brave new world of health and wellness is not the enemy of Pharmacy, it is its champion.
Australian futurist, Morris Miselowski, one of the world's leading business visionaries, will present the Opening Keynote address on Pharmacy's Future in the new Health and Wellness Landscape at 2.00pm on Wednesday July 30.
Morris believes the key to better health care could already be in your pocket, with doctors soon set to prescribe iPhone apps, instead of pills.
Technology will revolutionise the health industry - a paradigm shift from healthcare to personal wellness.
Health and wellness applications on smartphones are already big news, and are dramatically changing the way we manage our personal health and everyday wellness.

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Generation and Application of Community Pharmacy Research

Neil Johnston

Editor’s Note: We have had a number of articles in this issue relating to pharmacy research.
The PGA has conducted a number of research initiatives over the years, including one recently reported in Pharmacy News that resulted from an analysis of the QCPP Patient Questionnaire.
Pharmacy Guild president, George Tambassis, appears to have authored the article following, and there also appears to be a disconnect between the survey report and its target audience illustrated by one of the respondent comments published.
I have asked Mark Coleman to follow through, elaborate and comment:

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The Role of the Consumer in Health

Gerald Quigley

articles by this author...

Gerald Quigley is a Melbourne-based pharmacist who has a strong interest in complementary medicine. He is a member of the Pharmaceutical Society of Australia, The National Herbalists Association of Australia and The Australian Traditional Medicine Society.
He is also an Associate Fellow of the Australian College of Pharmacy. Up to the year 2000, Gerald operated community pharmacies in partnership with his wife Philippa but has since diversified into health broadcasting (Radio 3AW), writing (Retail Pharmacy and a wide variety of health and lifestyle magazines) and various consultancies as an integrative pharmacist and medical herbalist.
He also lectures at GippsTAFE on weight management and complementary medicines.

The Guild’s least favourite combatant at the moment is the Consumer's Health Forum.
I’ve been a member of this organization for a few years now, and I’ve come to acknowledge their expectations that they, as a representative body for the Australian consumer, should have a say in health.
And I’m beginning to understand now that this organization might, in fact, reshape our role in health.
I can’t get over the wide variety of contacts they have, the panels in which they are involved and more especially, their positioning as the voice of the consumer.
Perhaps we can take a leaf out of their book?

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2012 is the 25th Anniversary of Consumers Health Forum of Australia. In the next Federal election, CHF will work with both sides of Parliament to make consumer-centred care a key policy objective.

I’m a consumer, and I’m also a member of the health team. So I have a couple of irons in the fire!

I get excited when I see the Health Minister at APP to speak to we common pharmacists. At the recent AGM for Consumers Health Forum of Australia, how’s this for a line up? The Federal Health Minister, Parliamentary Secretary for Health and Ageing, Shadow Health Minister, Shadow Minister for Mental Health and Ageing, and the Minister for Mental Health and Ageing.

Even this morning, on Australia’s highest rating breakfast radio program, the CEO of the Consumer Health Forum was being asked her opinions on the role that the Australian Health Practitioner Regulation Agency (AHPRA) plays in regulating health professionals. Think about that…….the consumer being asked to comment on how WE need to be regulated! Consumers are being encouraged to start their own website conversations about their ideas for health practitioner regulation, experiences or ideas for a better health system.

Consumers can now have a say on the health services and procedures that may be subsidized by the Government through the Medicare Benefits Scheme. Things like new health procedures and tests to treat and diagnose cancer, new tests to diagnose osteoporosis, a new test to diagnose type-2 diabetes, the use of botox to treat incontinence, a test to treat people who have macular oedema, new surgery procedures for wrist fractures, a new treatment for major depression, remote monitoring of consumers with implantable cardiac devices and a new procedure to treat obesity.

CHF has prepared a summary of these applications for relevant members, to assist consumers and consumer organizations that wish to provide feedback during the public consultation stage.

Do we have a couple of people looking at this? Have details of this issue been detailed to each pharmacist in Australia. Hello! Aren’t we dealing with these issues every day?

CHF is developing a factsheet to explain how consumers can best respond to this document and get their voices heard. So how do we get our voices heard? Oh yes….I forgot…..the official organizations to which we belong! Are they getting it right!

CHF are running full-day consumer workshops on the revised Statement on Consumer and Community Participation in Health and Medical Research. There’s also a co-hosted workshop with their New Zealand consumer colleagues on “How can we use health information to enhance consumer outcomes while still protecting patients’ rights to privacy?” Don’t pharmacists use health information? Do pharmacists have a representative involved? Who is it? What experience do they have? Have they asked a pharmacist working at the coal face for an opinion?

CHF is also hosting a workshop on Quality Use of Medicines issues experienced by carers who are assisting with or managing the medication needs of a care recipient. The workshop will consult with carers and consumers regarding the medication management role of carers. A phone interview, for up to an hour, can also be arranged for a consumer who has an opinion, and that consumer can remain anonymous if they so desire. Now……wouldn’t that be an interesting aspect of a comment within pharmacy. Our professional organizations can deem you a persona non grata quite efficiently, and don’t like criticism – one organization in particular.

Bupa has funded CHF to identify barriers to effective informed consent processes, and to develop resources and strategies to empower consumers to make informed choices about their healthcare.

CHF also has recognition by the World Health Organization. At a recent conference, a representative was involved in the need for universal health coverage to ensure the achievement of greater fairness in access to care, and greater efficiency in the delivery of services, and the need to address the rise of non-communicable diseases. What there an Australian “at the coal-face” pharmacist there?

We bang on about clinical results, clinical research and evidence bases. Have I missed something, or has our profession commented on the McKeon Review, which is the Strategic Review of Health and Medical Research in Australia? CHF emphasized the value of active consumer participation in all aspects of health and medical research.

The TGA has a consultation paper in evidence to support indications for listed medicines, excluding sunscreens and disinfectants. They claim that consumers should have confidence that the products they are purchasing are safe and efficacious, and comply with quality and established regulatory standards. Many products adorn the shelves of our pharmacies, enthusiastically endorsed by the category manager of the buying groups. Do they always fit the image we are trying to project?

Is our profession involved in the new biosecurity legislation to replace the Quarantine Act 1908? Consumers are! There has been a submission to the consultation process on the new legislation, welcoming provisions around the need for responses to be proportionate, and for people’s health needs to be taken into account, but raising questions about the level of penalties for non-compliance with the legislation.

I could go on and on. So what’s the solution? Constructive comments are fine but how do we get involved?

There are retired and semi-retired pharmacists who have had successful careers in community health. Just imagine the pool of intellect and “health-smarts” that a group like that would represent!

Why not survey them, and ask for their involvement? They might not even want to be paid for their time!! They might even save Guild and PSA resources as each empire continues to grow!!

So, official organizations! What your solution? How involved are you? What input at consumer contact level have you sought?

Return to home

Submitted by Kay Dunkley on Sun, 02/12/2012 - 22:36.

Note this is my personal opinion and does not represent the view of any of the organisations I am involved with.
Consumers are now better educated and informed than ever before. They can access a wide range of information through the internet. Consumers now expect to be involved in making decisions about not only their own health but also how the health system functions and how tax dollars are spent in relation to health services. Politicians recognise this and also recognise that these well informed consumers are also voters. As health professionals we are there to serve the public. If consumers reject our services we will no longer have a role which is relevant to society and we will become redundant. Consumers thus have significant power. We need to work with consumers to provide services which meet their needs. Thus we should be forming an alliance with organisations such as CHF and using our expert knowledge and skills to assist them and to ensure that their lobbying is appropriate for the benefit of the public. Any other action can result in accusations of acting for our own self-interest. We should embrace the consumer and seek their assistance and support to provide what they need. Noting that sometimes we will need to help them recognise the difference between what they want and what they need. Ultimately we are all consumers too.

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