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Welcome to the December 2009 edition of i2p - Information to Pharmacists E-Magazine.
When i2P first began in February 2000, it was decided that a fortnightly publication might prove to be the optimum publishing cycle.
This thought was soon dispelled as it was found that having sufficient content to maintain this cycle became a problem.
Oh for those quieter times!
The cycle then became monthly and has been maintained up to now.
The problem is now coping with the volume of news and opinion that is generated on a daily basis.
Very much the reverse of the year 2000 - a statement for our time and how the pace of pharmacy life has increased.
Volume 1 Number 1
Volume 1 Number 2
Volume 1 Number 3
Volume 1 Number 4
Volume 1 Number 5
Volume 1 Number 6
Volume 1 Number 7
Volume 2 Number 1
Volume 2 Number 2
Volume 2 Number 3
Volume 2 Number 4
Volume 2 Number 5
Volume 2 Number 6
Volume 2 Number 7
Volume 2 Number 8
Volume 2 Number 9
Volume 2 Number 10
Volume 2 Number 11
Volume 3 Number 1
Volume 3 Number 2
Volume 3 Number 3
Volume 3 Number 4
Volume 3 Number 5
Volume 3 Number 6
Volume 3 Number 7
Volume 3 Number 8
Volume 3 Number 9
Volume 3 Number 10
Volume 3 Number 11
Volume 4 Number 1
Volume 4 Number 2
Volume 4 Number 3
Volume 4 Number 4
Volume 4 Number 5
Volume 4 Number 6
Volume 4 Number 7
Volume 4 Number 8
Volume 4 Number 9
Volume 4 Number 10
Volume 4 Number 11
Volume 5 Number 1
Volume 5 Number 2
Volume 5 Number 3
Volume 5 Number 4
Volume 5 Number 5
Volume 5 Number 6
Volume 5 Number 7
Volume 5 Number 8
Volume 5 Number 9
Volume 5 Number 10
Volume 5 Number 11
Volume 6 Number 1
Volume 6 Number 2
Volume 6 Number 3
Volume 6 Number 4
Volume 6 Number 5
Volume 6 Number 6
Mark Neuenschwander: I’ve been thinking about Roy Rogers, meaningful use, and wet cement. | open full screen
James Ellerson: For some pharmacists the truth will be ‘inconvenient’. WHY is it so?? | open full screen


Sir Winston Churchill said “Truth is incontrovertible, malice may attack it and ignorance may deride it, but, in the end, there it is.”
Elvis Presley said “Truth is like the sun. You can shut it out for a time, but it ain't goin' away.”
At the PAC 2009 Conference John Menadue’s forthright messages made it abundantly clear that the sun was shining very brightly indeed.
Here are the ‘message sticks’ that resonated with me:

Dr John Dunlop (PGDipPharm, MPharm, DPharm(Auck), FACPP, FNZCP, FPSNZ, MCAPA)

It was interesting reading John Menadue’s speech given at the Pharmacy Australia Congress in Sydney in October.
It was even more interesting to read of the UN-invitation by the Queensland branch of the College of Pharmacy Practice and Management, the stance taken by the Pharmacy Guild of Australia and the Pharmaceutical Society, to support only pharmacy activities provided from within a community pharmacy.
How draconian is that?
Research has demonstrated, as has the low uptake of new professional services from within a community pharmacy, that the existing community pharmacy model is not compatible with the implementation of these new professional opportunities.
The two major arguments put forward are ‘lack of time’ and ‘lack of funding’.


Simon Divecha, Director of GreenMode, a consultancy that assist business and people to find their carbon and sustainable advantages spoke at the recent Pharmacy 2009 Conference.
Simon has assisted businesses including BP Solar, Origin Energy, Lend Lease, ANZ and IAG.
His challenge to community pharmacy is to identify and take advantage of the opportunities that exist for businesses that have such close relationships with their local communities.


Over the last months, I've noticed the position taken by both the Guild as well as individual pharmacists on our on-line forums.
In his recent address Mr John Menadue poses the question - are pharmacists the most change-resistant health profession?
And if so, what is our future likely to hold?
What can we do about it?
Personally, I have to agree with him - if we as a group - and not just the Guild, DON'T take innovation as a prerequisite for how we practice our profession, then in 20 years time, what will we have left?


Another year has gone by and what have we done with technology in the health sector?
A good question that deserves a long and detailed review as a written dissertation by somebody learned and influential in health informatics, government, consulting or from the many agencies, departments and committees engaged in delivering e-health service to the Australian public; notably as a value proposition for the tax payers in the greater voting public cohort.


Imagine a pharmacy that had a range of eye catching kiosks that utilised easy to use touch screen technology.
Not passive kiosks, but kiosks that are interactive with customers/patients to efficiently provide a perceived need.
It’s not a new idea, but the marketing of health care through kiosks certainly represents an organised method of transferring information to customers/patients and assisting them to make good health decisions.
One current form of kiosk that is beginning to take hold in Europe and the US is the vision kiosk.


Source: AAP NewsWire


National Health IT assumed prominence recently when the National Business Council of Australia wrote directly to prime minister, Kevin Rudd, urging him to create a focus on communications technology and to invest appropriate funds.
I wonder if they were aware of the organisational performance 0f NEHTA and their inability to date, to actually deliver suitable infrastructure and systems.
And with $'s millions already wasted by NEHTA I am sure there is hesitancy by government to spend even more, given the dismal track record to date.
Health communications is stuck in a deep groove.
But it is interesting to note that the Business Council of Australia see productivity and investment opportunities in health if only the primary health players could integrate better and talk to one another.
Shared health communications underpins this potential benefit as the many writers for i2P have continually pointed out.
With the big end of town taking more interest, maybe government and health professionals can align themselves more fluidly.
A read of David More's blog article from a NEHTA insider in this edition of i2P, leaves you still wondering how an alignment can take place without removing the NEHTA structure completely.
Health info needs urgent technological injection
Source: Industry Search -24/11/2009
http://www.industrysearch.com.au/Features/Health-info-needs-urgent-technological-injection-4306
Read the BCA letter in full here


An unusual form of renewable energy has emerged recently in a novel format involving the use of fresh water and salt water interaction across a membrane that creates osmotic pressure.
This pressure has been demonstrated to be able to drive a turbine that can produce an electric current.
Osmotic pressure is well known in medicine with adjustments having to be made to eye drop and injection formulas to minimise the pain associated with the administration of these medicine forms.
The process is a more controllable form of natural energy when compared with weather-dependent versions of energy generation (solar, wind, tidal etc) and has a reasonably small and discrete footprint in the environment.
With a bit of imagination it is not too far of a stretch to have the salt water filtered through another form of membrane to create fresh water to be recycled within a closed system.
Source: Industry Search
http://www.industrysearch.com.au/News/Norway-tries-osmotic-power-to-harnessing-power-of-salt-42094


Prime Minister Kevin Rudd is to be commended for the initiative in having a look at the feasibility of creating a no fault disability insurance scheme.
Disability can cause disaster to any family structure and can be a constant drain on financial resources that can add to further stresses up to, and involving bankruptcies.
By putting in place a proper financial underpin, each family member is enabled to be productive and self-sustaining. This can create a net gain to the taxation base when viewed globally, to include service providers and industries that can feed off that activity stream.
PM calls for national disability reforms
Source:DPS Guide to Aged Care
http://www.agedcareguide.com.au/news.asp?newsid=4178


I can't but help wonder if the move to be able to patent all things natural is a smart move.
Take for example the Neam tree that grows wild in the northern part of Australia.
The leaves of this tree make a great insect repellent with no known side effects.
An entrepreneurial Australian a few years back, decided to grow these trees and was surprised to have legal documents served on him claiming royalties and damages from some obscure US company that had registered a patent for all things Neam.
Unfortunately, there was no legal defence for the Australian grower.
Now there is an outcry by vested interests because the Australian government has resisted pressures to allow the patenting of human genes.
All sorts of calamities are therefore predicted for the local biotech industries.
But I wonder if these claims will prove to be valid?
Follow the debate in this article:
Ban drives 'biotech industry to its knees'
http://www.news.com.au/story/0,23599,26309574-5011761,00.html?from=public_rss
Source: AAP


Queensland Health struggles through another drama after using instruments that had been used on patients and left unsterilised.
But it's not just Bundaberg Hospital that is sick - the entire Australian hospital system needs a radical overhaul.
The Rudd government had promised to "fix" the problem after taking office, but so far has not made any noticeable progress.
Read about the latest problem.
Qld Health cleaning up after dental sterilisation scare
Source: ABC Online
http://www.abc.net.au/news/stories/2009/11/18/2745842.htm
By Chris O'Brien


If anyone has ever been a patient in a hospital and tried the buzzer to get assistance from a nurse, then here is a new innovation to get attention.
Not that the nursing fraternity should shoulder the blame.
It's the politicians and the lack of political will to solve this issue and many others.
Congratulations to the patient and his initiative in dialling triple O.
Read the full story here:
Man rings triple-0 from hospital bed
Source: ABC Online
by Cate Grant
http://www.abc.net.au/news/stories/2009/11/18/2745829.htm


Health professionals from around the world are slowly waking up to the fact that climate change can induce adverse effects on health.
At i2P we have been carrying messages for just on two years, regarding climate change effects, including research reports from our own writer Con Berbatis, in the hope that official pharmacy would see the need and develop policies and strategies for pharmacists to adopt.
Now, with the formation of the International Climate and Health Council a recognised forum is available to be addressed.
Will pharmacists be given a seat at the table?
Perhaps the Pharmaceutical Society of Australia should find out.
Health Professionals Around The World Launch The International Climate And Health Council
Source: Medical News Today
http://www.medicalnewstoday.com/articles/172330.php?nfid=20247


The ageing process is relentless with function loss noticeably diminishing over the age of 60.
Supplementation of nutrients holds one key to slowing down some of the processes, in particular the loss of muscle mass and the subsequent aches and pains that follow as the skeletal system is no longer held together in an optimum manner.
This process can be a contributor to falls and more serious damage.
Not being able to adequately stay on your feet as you age, robs you of your independence.
It would seem that a strategy of slowing down slowly might be prudent for the age demographic entering retirement - the "baby-boomers".
Antioxidants could help preserve muscle strength
Source: Reuters Health
By Marilynn Larkin


National Seniors Agency have published a report indicating that Australia will have a shortfall of 1.4 million workers by 2025.
This shortage will also be reflected in the profession of pharmacy.
It is pointed out that a smart move would be to match an improved workplace to match specific requirements for mature-aged employees and thus retain them for longer periods..
APESMA has recently published an online survey in an endeavour to poll employed pharmacists on the issues that affect them specifically. Obviously, this is a move in the right direction, and much of what they are polling has a direct relationship to mature-aged employees.
So what is community pharmacy doing to retain their senior pharmacists?
Very little, it seems.
i2P asked Mark Coleman to comment and his commentary appears below the news item:
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![]() | Harvey Mackay |
Harvey Mackay is a nationally syndicated columnist for United Feature Syndicate, and is one of America's most popular and entertaining business speakers. Toastmasters International named him one of the top five speakers in the world. | |
Talk about getting the answers you need—I recently wrote in this column about the best way to ask questions to get the most out of answers.
It triggered several responses, including another question: Do you have any advice about the best way to answer questions?
I have to ask questions every day, in sales presentations, management meetings, interviews, preparing for speeches, and the usual things we all need to do. I like to receive answers that are complete but not overloaded with useless information, that are clear, or that are honest in admitting the respondent doesn't know.
I also have to give answers to customers, readers, employees, my accountant, inspectors and assorted others. Their questions are generally focused and necessary. My answers need to be straightforward and helpful.
The late management guru Peter Drucker said, "My greatest strength as a consultant is to be ignorant and ask a few questions." I only hope the folks who had to respond knew that Mr. Drucker likely had the answers already, and had the presence of mind to ask him a few questions of their own.
You don't have to be an oracle when it comes to answering people's questions on the job. Just give each inquiry—whether from a boss, co-worker or client—your best reply. Follow these tips to giving your best answer each time:
1. Understand the question. Miscommunication often occurs when you don't pay close attention to what is being discussed. Make sure you understand what you're being asked, and clarify the question if you're confused. Ask the questioner to repeat or rephrase if you aren't sure what they're asking.
2. Don't babble. If you know the answer to what is being asked, provide it quickly and succinctly rather than spending a lot of time discussing irrelevant information. My advice is to start short, and let the questioner request additional information. Giving too much information often results in the good stuff getting lost in the mix. Of course, be prepared to provide more detail or a longer answer if necessary.
3. Remember that you're the expert. Don't be intimidated when a manager who has more responsibilities (but less knowledge of the daily workings of your position) asks you a question. Back your answer up with relevant facts and details, written and otherwise. Keep your attitude in check, and make sure you share the information in a way that benefits the person asking the question.
4. Keep your opinions to yourself. If you're asked for a personal viewpoint, give it. Otherwise, stick to the facts. Refrain from adding anecdotal observations to your answer. In the workplace, measuring your words can save you plenty of problems later on.
5. Don't wing it. If you can't immediately answer a question, let the questioner know how soon you can get back to him or her (the sooner the better). Trust me; you'll get busted eventually if you try to bluff your way through. That can translate into a loss of confidence, or at the very least, humiliation. As the saying goes, better to let them just think you're ignorant than to open your mouth and prove it.
6. Don't be critical. Never answer a question with a condescending remark like, "You don't know that?" Would they have asked if they did?
7. Admit when you don't know the answer. Say so when you don't know, but make an extra effort to refer the questioner to sources you know can be of better help. You'll be respected if you're honest.
The power of a good, well-understood answer is illustrated in the story of the carpenter who entered a doctor's office. The receptionist asked him why he was there.
"I have shingles," the carpenter replied. And so a nurse was summoned.
"Why are you here today?" she asked the carpenter.
"I have shingles," was the answer.
She took his blood pressure, temperature, height, weight, and told him to change into a gown and wait for the doctor.
When the doctor came in, the carpenter told him again, "I have shingles."
"Where?" the doctor asked.
By now, the carpenter was losing his patience. "Where do you think? Outside, in my truck."
Mackay's Moral: You'll never go wrong if you give the right answer.
Return to home
Dr John Dunlop (PGDipPharm, MPharm, DPharm(Auck), FACPP, FNZCP, FPSNZ, MCAPA): About that "Un-Invitation" | open full screen
Dr Linda Bryant (PGDipPharm, MPharm, DPharm(Auck), FACPP, FNZCP, FPSNZ, MCAPA): I just want them to THINK! | open full screen
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